They chose the breif subject "Get people to read more" and had a fluid and concise presentation with an effective outcome- whereupon they used stencils to create a typographic flour pattern on pavements- attracting passers by as a temporary arts piece.
This is a brief summary of the feedback we gave after watching their presentation and analysing their blogs collectively (to be written up in a critical analysis over the weekend to produce for them to type up onto their PPD blogs)...
-Good research and linking design practice to design context in blogs.
-Exisiting poster layouts, quotes and type- good considerations for the brief.
-Looked at text within the enviroment, but would benefit from gauging responses for a more defined view of how effective their outcome was. It was proven to make people read- but did it inspire them to do so more frequently afterwards?
-Specific research to product outcome evident on blogs- though could perhaps elaborate on this development a little more- go out there and create the designs as oppossed to just talking about them (though we understand time is limited).
-Good planning and research- perhaps, however, a little too negative. Statistics and solid quantative research would increase the believability and truth that people don't infact read (if this is infact the case).
-Good distribution and communication as a live brief, but perhaps make a more permanent source for their project- getting to physically read up tips, advice etc- a follow-on from what you are already doing. Perhaps adding a reading list to create examples of what people could be reading- the quotes were not specifically catered for an audience.
-Good development of work on design practice blogs.
-Consider where you present the work- perhaps make it a little more scenic and less vulnerable to wearing (potentially increasing the amount of people that would see it, therefore, increase it's effectiveness)- a place where people would walk, but not walk over it.
-Good method of delivery with the postcards- a bridge between the temporary and the permanent.
In our feedback presentation, the group seemed really responsive and positive about our comments (and were very polite- thank goodness!)- it was a really positive experience for us, and a chance to be constructive in a formal enviroment. I hope we have helped the group, and perhaps given them a new perspective on slight changes they could make.
However, I believe they generally had a really strong project and showed good development which resulting in them successfully answering the brief- and, as I said in their session, they can be pretty proud of the work- and themselves!
