Thursday 29 September 2011

STUDY TASK 2 - Group Tutorial Prep.

1. What is Industrial experience?

      Industrial experience is the act of visiting live working design studios in order to gain an understanding of the whole process that is undertaken in order to complete a piece of design.

2. What can you learn from industrial experience?

      Industrial experience gives you an insight into a real life working design company. It gives you knowledge of what occurs on a day to day basis and the processes they company goes through in order to reach the end result. 

3. What form/format could industrial experience take?

      Each industrial place differs from one another; some design agencies may want you to take a hands on approach and get stuck in to working on designing briefs with/for them. Whereas others may be more inclined to you taking more of a back seat; doing irrelevant/minor jobs (making tea) and just watching what goes on whilst they get stuck into the real designing themselves.

4. What areas of industry are you interested in?

      I am most interested in packaging and promotion; I am constantly in awe of packaged products I see around me. I am also becoming increasingly aware of the importance packaging has in the commercial world; it could be the most boring product inside the packaging, but if the packaging communicate the right message and targets the correct audience it can be highly profitable. This is an aspect of industry I most definitely want to explore further.

5. What are your concerns about industrial experience?

      I am concerned that I am too much of an amateur designer, so I will not fully understand what they are talking about or how things are running. However, gaining increased knowledge within this area I feel it will aid my progression as a graphic designer. Undoubtedly, I will learn a lot and gain an awful lot from the experiences I encounter so should probably push myself to do it now!

Monday 26 September 2011

Why Am I Here - What do I want to Learn?

  • Identify and explain 5 reasons why you chose to study on this programme.
  1. Location of the course ...Leeds!
  2. The interaction/relationship the tutors have with the students.
  3. The prospects the course offers.
  4. The network within industry the course has.
  5. The content and depth of the course.
  • Identify and explain 5 things that you want to learn during your time on the programme.


  1. To gain a deeper understanding of graphic design.
  2. To provide me with a knowledge of possible areas within graphic design I could specialise in.
  3. To educate me on how to manage my time effectively and deal with multiple briefs. 
  4. To gain vital connections and networks within the creative industry ready for work after my degree.
  5. To design graphics and learn how to get the best out of each brief I am set.
  • Identify and explain 5 skills that you think are your strengths.
  1. Traditional print processes; this is an area I truly enjoy.
  2. Layout and composition; I think I have always been naturally good at this however there is still room for improvement.
  3. Knowing what colours to use together in order to compliment each other.
  4. Organisation; I like to ensure to I know what I am doing and when, especially with all the brief we are given! 
  5. Focus; once I have an idea I will stick to it and do my best to achieve results. 
  • Identify and explain 5 things that you want to improve.
  1. Time management- I began to improve this at the end of year 1 by producing weekly time plans, so I plan on continuing to do this.
  2. Fully reading each brief I work on to ensure I am fully answering the briefs requirements. 
  3. My software skills, in particular Illustrator, InDesign and After Effects.  
  4. Presentation skills ...I hate having to present! As this is a frequent role of a graphic designer it is something I really need to work on. 
  5. My interaction with industry to enable me to get the best out of my work (i.e printers)
  • Identify and explain 5 ways that you will evaluate your progress.
  1. Blogging my thoughts and feedback received. 
  2. Engage in crits.
  3. Critical feedback from peers and tutors at any given opportunity.
  4. End of module evaluation.
  5.  Re-visiting previous evaluations to see if progress has been made.
  • Identify 5 questions that you want to find the answer to.
  1. What is the hourly rate I should charge as a professional graphic designer?
  2. How do I set up and manage my own business as a graphic designer?
  3. Where can I find work as a professional graphic designer?
  4. How do I professionally print my work?
  5. How do I ensure my work is of a professional standard?