Trojan One
// Substantial amount of information regarding the company's services provided on the website.
// The company has established itself, gaining articles written on them in various magazines.
// Central location in London; near travel connections.
Weaknesses
// Website design does not reflect the creative nature of the company; the website can be used to showcase the company's creative talents, but does not currently do so. The web design is extremely intricate and difficult to navigate, by making this easier it could attract more clients to the company as it will be easier to showcase their work. The company values and work ethics are well communicated through the language, it is just the presentation of this information that needs to be considered and worked upon.
// More images of the company's work in the gallery
Opportunities
// Expand companies to other areas of the world; this could help achieve a larger and more diverse cliental group, essentially providing the company with more
Threats
// There are many companies within the area of London whom also deal with the area of retail graphics/interiors which are well established competition.
// Loss of business due to the recession.
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