So, today Elmwood took a visit to the college, primarily to talk to the third years but they held a talk this morning which I attended. It was very interesting to hear and see how Elmwood work; their work is very conceptual based and this seems to be what makes their work so effective in what is does. Their approach to each project they approach results in fresh designs which are fitting to the brand and what they want from their products. I will definitely be keeping and eye on the work Elmwood continue to produce.
This talk has also made me re-consider the brief I am currently working on, the designs I have produced have no real concept and just 'look pretty'. I think I need to delve a little deeper into the brand essence of 17 and hopefully come up with some informed designs as a result of this.
Showing posts with label OUPD201 Task 3. Show all posts
Showing posts with label OUPD201 Task 3. Show all posts
Friday, 11 May 2012
Sunday, 6 May 2012
My Contact List
Retail:
//'i-am' associates
hello@i-amonline.com
(Ben)
//Dalziel and Pow
careers@dalziel-pow.com
//Barber Design
hello@barberdesign.co.uk
//Rosie Lee
16 Hoxton Square
London N1 6NT
+44 (0)20 7613 3752
tealeaf@rosielees.co.uk
jobs@rosielee.co.uk
Branding:
//No Days off
// Build
Studio Address
Unit 15
Hiltongrove
12—15 Hatherley Mews
Walthamstow
London
E17 4QP
Hiltongrove
12—15 Hatherley Mews
Walthamstow
London
E17 4QP
Folios@wearebuild.com
//Blast
//The Gild
Andrew Mulholland
+44 (0)20 7907 7157
22 Little Portland St
London
W1W 8BU
United Kingdom
kyle.tolley@the-gild.com
//dn&co
75 Wigmore Street, London W1U 1QD
+44 20 7486 4400
sy@dnco.com
//The Vast Agency
//Kent Lyons
1 Lloyds Wharf
Mill Street
London SE1 2BD
Tel 020 7394 2500
Mill Street
London SE1 2BD
Tel 020 7394 2500
Fax020 7022 8605
Emailinfo@kentlyons.com
//The Consult
The Consult Design Limited
Gledhow Mount Mansion
Roxholme Grove, Leeds LS7 4JJ
Phone 0113 262 2700 info@theconsult.com
alex@theconsult.com
//Felt
Felt Branding Cockpit Arts, Cockpit Yard Northington Street London WC1N 2NP
+44 (0)20 7419 2084
info@feltbranding.com
//Proud Creative
Blast design.
Blast produce some crisp design; even the design of their website is well considered and evidently uses a grid system.
dn&co
dn&co's work is extremely exciting; there is a such a broad range of work which they produce within one product, all produced with the incredible design skills and integral creativity. Love it.
Contact:
Saturday, 5 May 2012
Vast
I am really intrigued by the designs this company produced, I am unable to see them as their website is under construction. However, going by what they say they're about 'brand development, digital communication and print design' I think I am going to be inspired by them. Vast is a Leeds based design agency, so I am going to see if I can pop by sometime.
This is a collaborative magazine Vast runs.....
...interesting.
Kent Lyons
Kent Lyons produces some truly inspirational designs which are crisp and obviously designed with skill. I am most certainly going to try to contact this studio....
The Consult
A Leeds based design company which I am very interested in contacting. Again, they work across a variety of disciplines in order to provide effective communication solutions for companies. I am beginning to think working multidisciplinary and not holding myself to one area of design would suit my working style better.
P.O.C Alex
Felt
Felt design studio is based in London and provides integrated brand communication. Their design work is fresh and on point; all the solutions effectively solve the problem in hand. Nice.
Sunday, 29 April 2012
Self Promotional Material
This studio portfolio utilises a very simple design but in an effective way. The simple colour palette and design allows experimentation to be had through the type; this typographic aspect of the design is something I would like to incorporate into my design.
The pagination of this studio portfolio is particularly interesting, it folds out using a concertina fold allowing the work to still be clearly showcased but adding a little more creativity into the design. The use of the greyboard is also makes it a little more unusual and diverse. I want to use screenprinted greyboard for my business cards, so incorporating it into how I showcase my work would help tie the two elements together.
Monday, 23 April 2012
Potential Email Content
Hello.
I am a graphic design student from Leeds College of Art with a particular interest in retail design and printed matter. I have seen your work and am really inspired by what you do; your diverse approach to each project results in truly fresh designs. I would love to know more about your working practice and wondered if it would be possible to visit your studio to see what you do? I would highly appreciate the opportunity to do this as it would enable me to develop as a designer and pursue the possibility of working within the field of retail design.
I look forward to hearing from you.
Kind regards,
Kirsty Fruin
I am a graphic design student from Leeds College of Art with a particular interest in retail design and printed matter. I have seen your work and am really inspired by what you do; your diverse approach to each project results in truly fresh designs. I would love to know more about your working practice and wondered if it would be possible to visit your studio to see what you do? I would highly appreciate the opportunity to do this as it would enable me to develop as a designer and pursue the possibility of working within the field of retail design.
I look forward to hearing from you.
Kind regards,
Kirsty Fruin
Thursday, 19 April 2012
TASK 3 - SAMPLES OF WORK (Research & Analysis)
Working in both print and web related design, this designer has made their work available via both mediums (the book and website).
Strengths:
The design works across both print and web design.
The design and colour scheme is strong, bold and memorable.
All the relevant contact information has been provided.
Contains a CV as well as examples of work.
Weaknesses:
It isn't anything unique, it has all been done before.
Opportunties:
Inform potential employers of them and their skill set which may lead to a potential job.
Threats:
Other deisgners.
The lack of a need for graphic designers within the field of work the designer wishes to specialise in.
The information not being received as the designer had intended.
TASK 3 - SAMPLES OF WORK (Research & Analysis)
Because Studio's self promotional mailer showcasing work from the past 6 months.
Strengths:
Very well designed.
Colour combinations work well and are eye-catching.
Imaginative; it utilises a mix of different mediums through the use of stitching, shiny bubble wrap package etc.
Work is presented clearly and concisely.
Weaknesses:
The book format of presenting work has been done many times by many other designers. It is not unique.
Opportunities:
New clients may see the work and feel they wish to contact the studio.
Other studios may see there work and want to collaborate with them.
New networks may be established within the design industry.
Threats:
Other designers/studios sending out similar work to similar potential clients.
Not receiving enough paid work to pay for the studio/production of the promotional material.
The promotional material is ignored.
There is a lack in the need for graphic designers.
Newly graduated graphic designers are willing to do the same work the studio has to offer but at a reduced price/free, which will then take the client base away from this established studio.
TASK 3 - SAMPLES OF WORK (Research & Analysis)
This CV has taken the requirements of the job position and made them into 3D objects which demonstrate the assets of the designer. This creative CV is extremely tailored to the position being applied for (Qatar Airways searching for a product photographer.)
Strengths:
The designer has thoroughly researched into the company (it's ethos, brand identity etc.) and consequently produced work which demonstrates this understanding by using these qualities throughout their designs.
The samples of work produced are relevant to the company/position available, they are not just pointless pieces of design.
Weaknesses:
It doesnt appear to be very well made.
The design element is weak (maybe because it is for a photographer position)
It could only be sent to the one company as it is so specific.
Opportunities:
Can fill the suitcase with more material as the designers skill set develops.
Potential job opportunity.
Threats:
Other designers.
TASK 3 - SAMPLES OF WORK (Research & Analysis)
Strengths:
Interactive; the receiver will physically have to interactive with the poster in order to reveal the full poster.
Weaknesses:
The contact information is incredibly small and printed just down the side of the poster. This content could possibly be printed on the back of the poster alongside other information about the designer.
There is very little information posed about the designer and what they can offer the company, they are only demonstrating a small skill set via the poster design itself.
It is digitally printed which does not demonstrate any advanced techniques the designer may have.
Opportunities:
If researched well and the poster is sent to companies who deal with the same matter, a potential job could come of it. However, the poster needs to be tailored to whoever it is being sent to (i.e. traditionally printed for a company who specialises in print)
Threats:
Many people may send the company digitally produced posters, so it needs to include a USP that will make yours stand out.
TASK 3 - SAMPLES OF WORK (Research & Analysis)
Self Promo Mailer
This self promotional mailer package treats the designer as a product, demonstrating and listing the skill set. (However, I would not have priced the skills at £0.00 as it then doesn't say much for your skills).
Strengths:
Visually appealing. Effective use of colour throughout the mailer.
Contains all the relevant information a potential employed would expect to see and want to know.
The book gives the receiver the opportunity to view the design work.
Weaknesses:
Some of the content of the box do not seem to have a purpose (i.e. the badges and receipt booklet)
Opportunities:
Potential clients could offer the designer possible work.
The designer is getting her name known.
The designer can send the mailer to a specialised list of companies.
Threats:
Other designers also mailing samples of work out to the same companies.
The cost of producing and sending each mailer.
This self promotional mailer package treats the designer as a product, demonstrating and listing the skill set. (However, I would not have priced the skills at £0.00 as it then doesn't say much for your skills).
Strengths:
Visually appealing. Effective use of colour throughout the mailer.
Contains all the relevant information a potential employed would expect to see and want to know.
The book gives the receiver the opportunity to view the design work.
Weaknesses:
Some of the content of the box do not seem to have a purpose (i.e. the badges and receipt booklet)
Opportunities:
Potential clients could offer the designer possible work.
The designer is getting her name known.
The designer can send the mailer to a specialised list of companies.
Threats:
Other designers also mailing samples of work out to the same companies.
The cost of producing and sending each mailer.
TASK 3 - SAMPLES OF WORK (Research & Analysis)
'A breath of fresh air'
I am not keen on the graphics of this promotion product whatsoever, but the idea of sending out fictional products which demonstrate your USP is something to consider. With a little consideration into the design element (in order to showcase you skill set) this could be a memorable self promotional method.
Strengths:
An innovative idea which will stand out from the usual paper based media sent as promotional material.
Weaknesses:
Little contact information, skills set, work experience.
Could direct viewer to online material whereby these can be viewed.
Product will need to be well manufactured in order to create an impact; this may be both costly and timely.
Opportunities:
Product can be adapted to suit the company it is being sent to, it then becomes more personal to the receiver as well as the sender.
Can begin to network and create a client contact list as a result of sending the promotional product out.
Threats:
Cost of producing and sending product.
TASK 3 - SAMPLES OF WORK (Research & Analysis)
Using an existing form and method of delivery put putting the sender's own information into it's context. This could be achieved with a variety of different medias.
Strengths:
Is something a little different, not just your usual poster etc.
It has a good visual/typographic balance.
Weaknesses:
A lot of content/pages. Need to ensure the viewer remains engaged throughout.
Opportunities:
The format of the newspaper can remain the same but the content and colour scheme can change.
An easy way to demonstrate your skills set rather than just listing them.
Threats:
May be compared to other real newspaper designs.
TASK 3 - SAMPLES OF WORK (Research & Analysis)
This hardback book is the promotional material for a designer; as well as showcasing their work throughout the pages, the designer has also included a tear out page to the rear of the book which can be filled in and sent back to the sender via the pre-addressed envelope.
Strengths:
The RSVP page and pre-addressed envelope provides a direct way for the receiver to contact the sender.
The work is well printed in order to allow the designer's work to clearly showcased.
If it is well crafted, the receiver may take more time to look at it.
Weaknesses:
It will cost a lot of money and take a lot of time to produce many of these hardback books.
They may be fairly expensive to send out.
Receiver may just flick through the book if there are many pages and get bored. The pages will therefore need to be strategically considered in order to keep the viewer interested throughout.
Opportunities:
Pages can be added to the book as the designer's portfolio grows.
Can send to a direct/selected list of designers they wish to contact. This list can be researched by the sender beforehand.
Threats:
Cost of sending the book to many designers.
Cost of producing the book.
TASK 3 - SAMPLES OF WORK (Research & Analysis)
This promotion poster could be sent as a PDF email or printed and sent as a physical piece of design to the viewer. The small personal selling point presented in bold uppercase type creates a visual hierarchy whereby that is the first piece of information you read. You then become intrigued as to what else they have to offer so will read on. This is a very effective way to get the attention of your audience, especially if the statement presented reveals a unique selling point; this would be extremely effective if it were to be present upon well considered stock and printed with due care and attention (maybe even screen-printed).
Strengths:
The statement presented creates intrigue and makes you want to read on and reveal more about the sender.
Relevant contact information is present.
Weaknesses:
The statement presented need to reveal more of a USP in order to intrigue the viewer more and make you stand out from other candidates.
Little other information is included about the sender (work experience, skill set etc.)
Could use a traditional print technique and not just digital in order to give the work more aesthetic appreciation from the receiver.
Opportunities:
Graphic design field is always looking for candidates with new unique selling points and skills that their current team do not have.
Threats:
Other designers also looking for potential graphic design work.
The lacking need for designers.
Companies that do not offer work experience.
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