TASK 3 - SAMPLES OF WORK (Research & Analysis)

Sending just one sample of work could be a more effective approach if it is going to make a big impact. It would need to be well designed and well considered in terms of how the receiver interacts with it. The above is an example of this. I am not keen on the imagery, but the clever use of folds and typography makes it work.

Strengths:

Interactive; the receiver will physically have to interactive with the poster in order to reveal the full poster.

Weaknesses:

The contact information is incredibly small and printed just down the side of the poster. This content could possibly be printed on the back of the poster alongside other information about the designer.
There is very little information posed about the designer and what they can offer the company, they are only demonstrating a small skill set via the poster design itself.
It is digitally printed which does not demonstrate any advanced techniques the designer may have.

Opportunities:

If researched well and the poster is sent to companies who deal with the same matter, a potential job could come of it. However, the poster needs to be tailored to whoever it is being sent to (i.e. traditionally printed for a company who specialises in print)

Threats:

Many people may send the company digitally produced posters, so it needs to include a USP that will make yours stand out.