This hardback book is the promotional material for a designer; as well as showcasing their work throughout the pages, the designer has also included a tear out page to the rear of the book which can be filled in and sent back to the sender via the pre-addressed envelope.
Strengths:
The RSVP page and pre-addressed envelope provides a direct way for the receiver to contact the sender.
The work is well printed in order to allow the designer's work to clearly showcased.
If it is well crafted, the receiver may take more time to look at it.
Weaknesses:
It will cost a lot of money and take a lot of time to produce many of these hardback books.
They may be fairly expensive to send out.
Receiver may just flick through the book if there are many pages and get bored. The pages will therefore need to be strategically considered in order to keep the viewer interested throughout.
Opportunities:
Pages can be added to the book as the designer's portfolio grows.
Can send to a direct/selected list of designers they wish to contact. This list can be researched by the sender beforehand.
Threats:
Cost of sending the book to many designers.
Cost of producing the book.
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