Wednesday 28 December 2011

Enterprise... Who else is out there - how good are they?

Through reviewing my previous enterprise tasks, I have realised that I need to consider more than just the work a design company is creating and look into the company ethics and values; hopefully this task will help me do just this. I am going to look at three design companies which I have taken a keen interest into and hope to visit, as this will provide me with the opportunity to expand upon these SWOT analysis' with a true first hand insight.



Strengths 

We are a hybrid creative agency.
With on and offline expertise in branding, advertising and retail design, we bring to life the innovative ideas brands need in today’s cluttered marketing space.
To keep our concepts fresh, we’ve created a unique work environment where experimentation, collaboration and diversity are sown into the creative process.
Where other agencies may dismiss an idea as unworkable, we give it a chance to thrive.

By combining diverse skills with the use of innovative materials, new technologies and talented artists, we push the boundaries of what can be realised.

Researching and learning every day, we’re confident in stepping into the unknown. 





For us, ideas are only powerful if they can be turned into reality.

Our clients stay with us because they value our ability to combine true creativity with solid project and production management.

We’re experienced in leading creative globally or tailoring existing assets to be locally relevant.

For over a decade, we’ve worked with organisations ranging from blue-chip corporations to local community groups.

Flippant or short-lived design has no place at Rosie Lee.

We create enduring, message-led communications that get brands resonating with their audiences.

Our work produces stories and experiences that people want to shout, tweet or blog about, generating ongoing buzz and excitement.




Weaknesses





May become a struggle to constantly appear 'cutting edge', however, the extensive creative team they have ensure innovative ideas are at the forefront of their designs.  

Large scale work is expensive; need to ensure sufficient funds are always available, however, being a large scale company this may not be a problem; especially seen as the client will be paying for the work to be completed. 


Opportunities





Retail design is becoming more and more important to sales figures within retail. 

Technological developments can be creatively brought into the retail industry (i.e 3D moving image)


Threats





Developments in technology may change market beyond agencies ability; this will cause the business to adapt by either taking on new staff or training existing staff. 


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