Reasons why businesses fail:
//Failure to adapt to a change market
//Not marketing self
//Not seeking professional advice
//No accounting records/software
//Uniformed decisions regarding financial records.
Smart people employ people more clever than themselves.
changing times... macro/micro environments: threats (imagined)
SWOT competitor analysis (look at 3 other practitioners that are doing what you want to do) Be objective.
PEST analysis your environment. Why good idea to this business at this time.
NESTA website. Creative clusters ...why Leeds is a good place.
Design Week magazine ...info on all aspects of the design industry.
A-N.org.uk ...artist newsletter. Business plan for presentation.
Creative Choices (website) careers guidance/graduate start up.
Marketing Plan ..talk about what you do to raise awareness, develop their belief in you.
or
Marketing Communication Mix
Choose 3 methods to promote business (creatively/imaginative). differentiate yourself.
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