This self promotional mailer package treats the designer as a product, demonstrating and listing the skill set. (However, I would not have priced the skills at £0.00 as it then doesn't say much for your skills).
Strengths:
Visually appealing. Effective use of colour throughout the mailer.
Contains all the relevant information a potential employed would expect to see and want to know.
The book gives the receiver the opportunity to view the design work.
Weaknesses:
Some of the content of the box do not seem to have a purpose (i.e. the badges and receipt booklet)
Opportunities:
Potential clients could offer the designer possible work.
The designer is getting her name known.
The designer can send the mailer to a specialised list of companies.
Threats:
Other designers also mailing samples of work out to the same companies.
The cost of producing and sending each mailer.
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