Monday, 28 November 2011

Enterprise... Task 4.1 Formavision

Formavision







Strengths 

//Worked with a wide range of clients around the world to produce some amazing work
//Gain substantial amounts of positive feedback from previous clients
//Highly talented creative team with exceptional experience
//Members of team based in different areas of design; this allows them to all pull together in order to create distinct design ideas


Weaknesses 

//Only three members of the team showcased on their website (there may be more). If this is the case then the company could consider employing freelancers in order to complete projects outside their knowledge base.
//Little information on their website as to what they do, how they do it and what they stand for; in providing this information to the viewer this could potentially increase the company's revenue.  

Opportunities

//Could extend their business over to London, as they are an American based company but do have London based creatives within their team. (other cities may also be considered)
//Could take on graduates and run graduate schemes in order to increase the size of the team and provide the company with freshly graduated talent.
//The company could run a blog/social networking site (twitter/facebook) to give an insight to their clients and prospective clients the company interests and what they get up to in the studio. Again, this will enhance their profile and potentially provide them with more clients (and work!).

Threats

//There are many companies within the field of retail designs as it is becoming more and more important within todays society; due to the rise of the internet, retail spaces are required to be ever-more encapsulating in order to enhance sales figures. Therefore, it is of primary importance that Formavision remain at the height of the field in order to keep hold of their clients and reputation.

More Business Card Designs

I have found a few more business card designs that take my interest....


Having to physically interact with the business card will make the viewer more likely to take in what the card says due to a sense of intrigue. Something to bear in mind.


I like the close comparison of textures seen here; allowing the information to remain on the non-textured surface enables the words to remain legible, whilst the texturised surface makes you just want to touch it! 


Using the graphics of a known product but applying your information to it is another twist. As long as it is evident that you have adapted the product, this could be a very effective tool. Giving an actual product alongside your information could be another technique.  


Again providing a constructible device enables the viewer to interact with the business card and hopefully take in the information at the same time.


I really like the way in which the texture has been used on the 'photographer' to create a less bolder approach but tie the textured and untextured areas together. 



I really like the use of foiling (white or silver) upon black stock, it creates a real contrast and makes the text stand out ...this is especially good if it is your name on it!

'i- am' associates


This is another graphic design company concerned with retail graphics, again it is London based but has worked for some large corporate companies to produce some exciting work....











Sunday, 27 November 2011

Business Cards

Looking at some business card designs as inspiration for my own design....













Friday, 25 November 2011

My Direction... Retail Graphics

From viewing these studio websites I have come to the conclusion that retail graphics is a strong contender for the path I want to take in my graphic design career. However, I do not want to rule out other possible path as I still have an interest in design for print; especially after our module OUGD201. As a result, I am going to have a chat with John on tuesday to speak about possibly contacting them. The studios whose work and ethos I like best, from what I have seen on their websites, are: Rosie Lee, Barber Design and Dalziel & Pow.

Paul Cartwright




design4retail







Sheridan and Co.